Let’s begin by defining an understanding of what is an landing page. A webinar (also called web seminar) vipacc.id is described as a single internet page that displays upon clicking an online link or an advertisement. The landing page typically shows a directed copy that is an logical extension of the advertisement or link. It is a good base for us to start from since the webinar landing page is an appropriate extension of an action call from an e-marketing program, the social media promotion, the link on a website, PPC campaign, etc.
Your B2B webinar landing pages is required to catch the attention of the person who is on the site and quickly communicate or convey the benefits of the webinar, maximizing the chances that the person will register to attend the webinar. There are many ways to make sure that this happens, like prizes (a white-paper) lotteries (two iPods are given away) and educational content. There are five important points to think about when creating an effective landing page:
- Make it Easy to Understand
A couple of sentences, and 4 to 5 bullets are sufficient for most webinars. Bullets are particularly effective at quick communication of the main message the message of your event. Imagine your webinar’s page as your webinar’s elevator pitch. You’re on an elevator , and you only have 30 seconds to convince an important audience member to attend your event. Your webinar should make your “pitch” simple to comprehend and make sure it’s communicated quickly. This all begins with the webinar’s title. The creation of titles is both an art and science. Beware of long and wordy titles, and instead try to convey the information that attendees will gain from your webinar.
- Make it Concise
If you write as William Faulkner, or think you do, and use lengthy complex,complex and highly descriptive sentences webpages for webinars aren’t the right place to put your writing (surely you could make this shorter). Make sure you convey your message using an easy title, couple of sentences and some bullet points, and convey your message concisely. A brief overview should enable people to grasp the content you’ll be sharing and the reason why it’s crucial to them.
- Include your Branding
Include an image and slogan on your page’s landing pages. Keep it consistent and use the colors of your website and company and the theme. In doing this, make sure your webinar’s content is concise, clear appealing and easy to comprehend for potential participants. Rememberthat the experience of your landing page is all about them.
- Make it Professional
A page for webinar registration must be professional and representative of your company. The design and format should be in line with the kind of webinar being delivered. Select a layout or design that is appealing to those considering attending your webinar. The subject and the content should be informative. Check out the landing page and webinar the way you would imagine the menu of a restaurant. The sign at the restaurant might read “Fresh local seafood every Evening” (your topic line and the title of your webinar) The menu could define your cooking style (Cajun as well as Creole) and include the five types of fish you will be serving (content along with bullet points). When you enter the restaurant, the atmosphere and service could be representative of the actual webcast. Participants will leave the webinar feeling confident that the restaurant’s signage menu, food and dining experience was positive and professional. Also, the food was cooked exactly as promised and served promptly.
- Limit Required Registration Fields
The more fields you have to fill in (company name, name of the registrant email, phone city zip, state and reason for attending etc.) the more information you can gather about your prospective clients. The more fields you fill out, however, it usually means fewer people will register. I recommend that you begin with less fields and gradually expand them over time when your series of webinars develops momentum as well as credibility and trust. Make sure you focus on the things you truly value for you, which is most importantly is entice the visitor to sign-up. Profiles of prospective customers are important but the visitors to your landing pages are more likely to end up on the profile if your online marketing, social media marketing or PPC campaigns were well-targeted at the beginning. If you’re looking for a qualifying inquiry, such as determining the time and date they will decide to purchase the product make it a one-time question, and then make it an easy drop-down response. It is more often less as is the case for the registration fields on webinar landing pages.
If I could offer an advice number 6 I would suggest to ensure that you are delivering professionally the promises of your B2B webinar topic by providing high-quality content as well as an understanding of the time spent by attendees. Make sure that your e-marketing and social media marketing plan closely matches the landing page as well as the actual contents you will be delivering and ensure that the presentation is succinct and informative. For B2B focused businesses an easy and professional website seminar landing page is the ideal for a first step towards an effective web-based seminar experience. For B2B companies, in contrast to B2C companies, it’s important to design your webinar landing page informative, as opposed to marketing.